Three Decades of Brazilian Craftsmanship
Creating bespoke furniture for extraordinary homes, hospitality, and luxury developments worldwide.
Our Story
Founded in 1990 in Gramado, Brazil, Sierra has become one of South America’s leading luxury furniture manufacturers. For more than three decades, we have combined exceptional craftsmanship, premium materials, and innovative design to create furniture that transforms spaces into timeless works of art.
Every Sierra collection reflects our commitment to quality, beauty, and personalization, bringing together skilled artisans, advanced manufacturing, and a passion for sophisticated living.
Today, Sierra serves discerning homeowners, interior designers, architects, and luxury developments around the world.
Our Purpose
We believe exceptional furniture does more than furnish a space – it shapes how people live, gather, and experience home.
Our purpose is to create timeless pieces that combine artistry, functionality, and lasting quality for generations to come.
Our Vision
To be recognized globally as a benchmark in luxury furniture, inspiring sophisticated interiors through innovation, craftsmanship, and enduring design.
What Defines Sierra
Craftsmanship –
Every piece is carefully handcrafted by skilled artisans.
Bespoke Design –
Furniture tailored to each client’s vision and lifestyle.
Premium Materials –
Natural wood, marble, leather, fabrics, and carefully selected finishes.
Sustainability –
Responsible sourcing and environmentally conscious manufacturing.
Timeless Design –
Creating furniture that remains beautiful for decades.
Innovation –
Combining tradition with modern manufacturing technologies.
Meet Our Team
André Wasserstein
CEO & Managing Partner
A business executive with more than 25 years of experience in Brazil’s construction and real estate industries. Recognized for his strategic vision and leadership, he has built a successful career developing businesses and managing large-scale commercial operations.
He currently serves as Chief Executive Officer and Editor of Florida Luxury Magazine, a leading publication dedicated to affluent Brazilians who live in or invest in Florida. Under his leadership, the magazine has become a respected source for luxury real estate, architecture, design, lifestyle, and premium market trends.
In addition, André serves as Commercial & Logistics Director of Sierra Casa LLC, where he leads the company’s commercial strategy and logistics operations in the United States. In this role, he represents Sierra Móveis, one of Latin America’s premier luxury furniture manufacturers, focusing on expanding the brand’s presence, strengthening strategic partnerships, and supporting the growth of its North American distribution network.
As an entrepreneur, André also leads business development for Casa Florida Group Brasil Sul, creating synergies between the luxury real estate and high-end furniture sectors. His work has strengthened commercial relationships between Brazil and the United States while promoting projects that combine exceptional design, exclusivity, and innovation.
